Built for a problem we kept running into.

A surprising number of solid, profitable businesses are still run on software that hasn't really changed in twenty years. An Access database one person maintains. Spreadsheets emailed around. PDFs stitched together by hand. It works — right up until the day it doesn't.

We kept meeting these businesses and seeing the same pattern: capable people spending their days on work software should be doing — and a real, concrete path from there to an operation that largely runs itself. It just took someone willing to walk it with them, end to end.

So that's what we decided to do. Between the two of us we cover both halves of the problem — how the people using the software think and work, and how the data behind it can be turned into something useful. We built PredOpt around having both.